the beer diaries:

i am in the business of spreading happyness.....my work is to make sure more and more pple drink beer....responsibly as we proudly say....but frankly we wont mind any one gettin sloshed by gulping 3-4 bottles of foster's/haywards 5000/royal challenge/haywards black/knock out/castle lager.
i work for SABMiller...the largest beer company in the world today. we want to make sure indians drink more and we want government to allow us to achieve this noble aim by easing the policies. our country still lags way behind in consumption of beer....per capita consumption of 1 ltr per yr compared to global avg of 22.....czech republicans consume 156 ltr beer per yr per person....must be a very happy nation....
our vision....to take india higher
our mission....not leave anyone sober

till the time inbev acquires budweiser, SAbMiller will continue to be the largest beer company in the world....not a bad place to start a career in sales and marketing after completing mba from premier b-school of country. i had dreamt of this....a top notch mnc....lots of travel.....staying at best places.....flying all across the nation with those fancy travel bags and wearing business suits.

honeymoon started wen we joined in bangalore...stay at a lavish guest house....chauffer driven cab at disposal....welcome party at a hep place with unlimited foster's. for quite a while we were the big blue eyed boys....back to back ppts from all the big shots discussing strategies for all brands and business development..
the first tryst with reality happened wen company made travel arrangements to send us to delhi for regional induction....the blue eyed boys that are paid about 1600 bucks a day travelled in a train that took only 42 hrs to reach delhi....
dreadful policy num 1....no air travel allowed....ofcourse we can spend and travel if we want to...
royal treatment continued in delhi durin regional induction.....thought of delectable north indian food for heavy lunch is still mouth watering...one more party...this time at 'club saphire' in gurgaon....needless to mention bout unlimited foster's again...bakra halal karne se pehle party
4 of us were sent for brewery visit to god forsaken place called neemrana in rajasthan...we were supposed to learn how beer is made....the highlight of the visit was tasting the chilled freshest draught beer ever... 3 days in neemrana...had it been more than that then maybe boredom would have claimed some lives...
thank god we came back to gurgaon for 2-3 days before i and one more MT were sent to jaipur for a one month sales stint... august in jaipur.....september in delhi......oct-dec in bangalore.....jan in hyd...feb in delhi/bangalore.....march in aurangabad.....this is gonna be my life in coming 9 mnths... dreadful policy no 2.....we have to arrange for our accomodation at every place from the day of arrival onwards....use our hra for our stay....our company firmly believes that gettin a place to live fr a mnth is like a walk in park....we have been adviced to stay with frnds :)
so here we are...2 of us in jaipur... the royal treatment is over.....for the past one week we have been travelling to daru ka thekas in burning heat and hot sun laughing down at us....someday the salesmen take us separately on bike, someday on the extinct bajaj chetak.... theka( wine shop) is not the best place to spend bulk of your day when passing by ladies look at u as if u r the social evil personified.... neways...past one week has been very similar.....dust...sun....wineshops.....daily sales report....drinking ghat ghat ka pani....eatin at roadside dhabas....this is just the beginning...